Day One will concentrate on crisis communications skills. In a crisis, stakeholders look to persons of authority to clearly communicate their perception of the event.
This course will teach you how to identify an incident as a crisis, collect and process the pertinent information and also to disseminate crisis messages to both internal and external stakeholders. Day Two will provide instruction on external communications including media relations and issuing press releases. Topics will include, how to prepare clear and concise communications, communication options and communication styles. Social media and how to effectively communication with the public will also be studied.
Total Classroom Hours: 16